It’s 11.45am on Sunday 13 March, and I’m in Greenwich, at the O2 – or the Millennium Dome, as I hope history will remember it – for a brief look in on what’s being billed as ‘Europe’s largest country music festival’.
The three-day bash has gathered together some of the genre’s current big names – the headliners are Miranda Lambert, Carrie Underwood and Eric Church – but there’s far more to the event than just an arena show, as dotted around the O2’s concourse are numerous smaller stages. Some of these stages are out in the wild, just around the corner from pizza parlours, bars and coffee houses. Others are tucked up toastily inside the dome’s satellite venues such as the Brooklyn Bowl. And it’s here, in this beautifully lit bar-cum-bowling-alley that Pete Gow, Case Hardin’s frontman and founding member, is pondering his band’s country credentials.